Spring is practically here: the equinox is this week! Are you ready?
Time for spring cleaning! March is "earth tones" month according to Etsy merchadizing efforts. What does it mean? More and more color appears on the Front Page, but earth in spring is still muddy brown with first, very fresh, greens and pastels peeking through. Time for pussywillows and sprouts!
- How long ago did you change the "featured" in your Etsy shop? Do they convey the mood of freshness and rejuvenation?
- Take a critical look at your first page of items. Did you include a fresh breath of color? Even if your items are not colorful, it may be an occassion to reshoot photos on colorful backgrounds. I am also holding off on renewing items that are clearly not in season.
- Who says your titles have to stay the same year round? Was something called "Autumn Days?" Make it into "Touch of the Sun"!
- The same goes for tags. Seasonality often translates into how we tag for mood. The warm, cozy, fluffy, pure tags may need to give way to sunny, fresh, budding, and bright.
- Take to reading. Is your announcement, profile, policies up to date?
- Will you change that avatar already? (unless it's your branding effort, of course)
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2 comments:
Excellent, excellent suggestions! Thank you for posting.
Good post! I've done a little spring cleaning but some of your suggestions hit home, so I will double check some of those details!
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